How to Make a YouTube Channel for Your Firewood Business

August 9, 2022

YouTube is one of the most popular social media platforms in the world, with 62% of users in the United States logging in every day to check out content. (source) As a result, it is one of the best platforms for you to be active on if you want to show off your business.

In the last decade, all social platforms have started to put a greater emphasis on video content. It ranks better and gets more engagement than photos or text, which means as a business owner, your client exposure will suffer if you aren’t putting out content. Most people recognize that, which is why we’ve been asked a couple of times how to make a YouTube channel for a firewood business. Below we cover the equipment we use and what we recommend if you’re just starting out.

What Equipment to Use

When starting out your channel, the most important thing is consistency. Posting content on a weekly basis is the best first step to build an audience. You don’t need to get super fancy with your equipment, especially when you’re starting out.

In fact, if you have a newer phone then you already have a great video camera to use! Much of the content on Metsa Machines’ YouTube channel has been shot using an iPhone 13 Pro Max. The first pieces of equipment we recommend investing in are tripods and mics.

Our Equipment

Simple Tripod: Amazon Basics Tripod Pack

The Amazon Basics Tripods are cheap, lightweight options that come with storage bags, and they are plenty strong for holding up a phone. If it’s exceptionally windy though, you might want to weigh them down.

Phone Mount: Arnarkok Phone Tripod Mount

We wanted a good phone mount for stationary videos, so we chose the Arnarkok Phone Tripod Mount. It’s metal and very adjustable, which makes it perfect for getting more unique angles and adjusting.

Ball Head: Poyinco Mini Ball Head

With our setup, we also added in a mini ball head. This one is cheap and not designed for a heavy load, but it works, especially starting out.

Our Mic: Rode Wireless GO II

The mic we currently use is the Rode Wireless GO II. These can connect directly to a camera or your phone to record audio. It’s a bit pricey, but since we’re moving around a lot, we wanted a wireless mic so cables wouldn’t be an issue.

To use it with a phone, you need to purchase an adapter cable. If you are using an iPhone that doesn’t have a headphone jack, you’ll also need a lightning to headphone jack adapter like the one in the second link.

Adapters:

Phone Adapter Cable: https://www.bhphotovideo.com/c/product/1048151-REG/rode_sc4_trs_to_trrs_adaptor.html?sts=pi&pim=Y

Lighting to Headphone Cable (For iPhones): https://www.bhphotovideo.com/c/product/1280795-REG/apple_mmx62am_a_lightning_to_3_5mm_headphone.html?sts=pi&pim=Y

Conclusion

You don’t need anything super fancy to start your channel. A phone and a camera person or tripod are enough to get started making videos and publishing them on YouTube. If you’re looking to edit your videos, then there are some free software programs available, but for the biggest bang for your buck we recommend Adobe Premiere. Adobe is a huge name in content creation of any kind, and Adobe Premiere has all the features you’ll need to get started with video production.

Like firewood, the biggest factor in your success on YouTube is consistency. Post content regularly and weekly if at all possible. This is how you build up an audience and get people coming back. If you realize you like it, and you’re building an audience, then consider investing in some higher end equipment.

Note: In our most recent videos, we’ve started using the Sony A7 IV Mirrorless Camera. It’s a huge step-up in quality compared to the iPhone, but it is a major investment. Part of why we did this is because of the commercial applications we can use the camera for. You certainly don’t need to drop a few thousand dollars on a camera to get started on YouTube, and we don’t recommend that you do.

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